Privacy Policy: Effective Date: 3/2/2026
This Privacy Policy (herein referred to as “Policy”) explains how Wise Well and Thrive (herein referred to as the “Company,” “we,” “us,” or “our”) processes Personal Data that we collect from you (herein referred to as the “Subscriber”) as a Controller.
1. DEFINITIONS.
(a) “Controller” means the natural or legal person, public authority, agency, or other body, which alone or jointly with others, determines the purposes and means of processing Personal Data.
(b) “Personal Data” means any information relating to an identified or identifiable natural person (“data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
(c) “Service(s)” means the educational content, digital resources, and tools provided by Wise Well and Thrive focused on aging well, aging in place, caregiver education, and home safety. Services include blog articles, downloadable guides and checklists, printable resources, email newsletters, and related educational materials. The Company may also o er digital products, courses, or other online resources designed to support caregivers and older adults in maintaining independence and well-being.
- “Subscriber” means the natural or legal person who has subscribed to the Service(s) by agreeing to the Terms.
- “Terms” means the binding contract between the Company and Subscriber that governs the Subscriber’s access and use of the Service(s).
2. DATA COLLECTION.
(a) The Subscriber directly provides the Company with most of the data we collect. The Company collects Personal Data from the Subscriber from the following sources:
(b) The Company collects personal information directly from users when they:
Subscribe to the email newsletter
- Download free or paid digital resources
- Make a purchase
Complete a contact form
- Comment on blog posts
- Participate in surveys or promotions
(c) The Company may also automatically collect certain information through:
- Cookies and tracking technologies: The Website uses cookies and similar tracking technologies to enhance user experience, analyze website traffic, and improve functionality. Cookies are small data files stored on your device. You may disable cookies through your browser settings; however, some features of the Website may not function properly if cookies are disabled. Third-party service providers, including analytics platforms, affiliate programs, and hosting providers, may also use cookies in connection with their services. By continuing to use this website, you consent to the use of cookies as described in this Policy.
- Website analytics tools (such as Google Analytics)
- Email marketing platforms
- E-commerce/payment processing providers
- Hosting and website service providers
(d) The Company provides educational content. Please review our Disclaimer for important information regarding medical and professional advice.
(e) The Company does not collect protected health information (PHI) as defined by HIPAA and is not a covered entity under HIPAA. Users should not submit sensitive medical information through contact forms or email.
(f) This website is NOT directed to children under the age of 13, and the Company does not knowingly collect personal information from children.
3. PROCESSING OF PERSONAL DATA.
(a) The Company processes the Subscriber’s Personal Data:
- To provide requested products, services, and resources
- To deliver email newsletters and updates
- To process transactions and fulfill purchases
- To improve website functionality and user experience
- To analyze website traffic and performance
- To respond to inquiries and customer service requests
- To send promotional or marketing communications (if Subscriber opts in)
- To comply with legal obligations
(b) The Company does not provide medical advice, and information collected is not used for diagnosis or treatment purposes.
(c) The Company will generally collect Personal Data from Subscribers only where it needs to create a contract with the Subscriber, where the processing is in the Company’s legitimate interests and not overridden by the Subscriber’s data protection interests or fundamental rights and freedoms, or where the Company has the Subscriber’s consent. In some cases, the Company may also have a legal obligation to collect Personal Data from the Subscriber.
(d) If the Company processes Personal Data with the Subscriber’s consent, the Subscriber may withdraw their consent at any time.
(e) The Company does not use Personal Data for automated decision-making or profiling.
4. SHARING OF PERSONAL DATA.
(a) The Subscriber acknowledges that the Company may share the Subscriber’s Personal Data with third-party service providers to offer the Subscriber the Company’s Service(s) and/or send information or updates about the Service(s).
(b) When the Company processes the Subscriber’s order, it may send the Subscriber’s Personal Data and use the resulting information from credit reference agencies to prevent fraudulent purchases.
(c) The Company shares Personal Data in the following instances:
(d) The Company may share personal information with trusted third-party service providers solely for business purposes, including:
- Payment processors to complete transactions
- Email marketing platforms to send newsletters
- Website hosting providers
- Analytics providers to monitor site performance
- Technology service providers that support website functionality
(e) These third parties are authorized to use personal information only as necessary to provide services to the Company.
(f) Your information may be transferred to and processed in the United States or other countries where our service providers operate. By using the Website, you consent to such transfers.
(g) The Company does not sell, rent, or trade personal information to third parties for monetary consideration.
5. THIRD-PARTY LINKS
The Website may contain links to third-party websites or services. The Company is not responsible for the privacy practices, policies, or content of third-party websites. Subscribers are encouraged to review the privacy policies of any external sites they visit.
6. RETENTION OF PERSONAL DATA.
(a) The Company retains Personal Data only for as long as necessary to fulfill the purposes described in this Policy, including to satisfy legal, accounting, or reporting requirements.
- Email subscriber data retained until Subscriber unsubscribes.
- Purchase records retained for tax/accounting purposes
- Analytics data retained per third-party provider policies
- Payment information is processed by third-party payment processors. The Company does not store full credit card information.
(b) In the absence of a need to retain Personal Data, the Company will either delete or aggregate it. If this is not possible, the Company will securely store your Personal Data and isolate it from any further processing until it is deleted.
7. YOUR PRIVACY RIGHTS
(a) Depending on your location, you may have the right to:
- Request access to the personal information we collect about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of marketing communications
- Withdraw consent at any time
(b) To exercise any of these rights, please contact us at [email protected].
(c) The Company does not discriminate against users for exercising their privacy rights.
8. Security of Personal Data
The Company uses appropriate technical and organizational measures to protect the Personal Data it collects and processes. These measures are designed to provide a high level of security appropriate to the risk of processing the Subscriber’s Personal Data. While the Company uses reasonable safeguards, no method of transmission over the Internet or electronic storage is 100% secure, and the Company cannot guarantee absolute security. If you are a Subscriber and have any concerns about the security of your Personal Data, please contact us immediately.
9. MODIFICATION.
The Company keeps this Policy under regular review and may update this webpage at any time. This Policy may be amended at any time, and the Subscriber shall be notified only if there are material changes to this Policy. Continued use of the website after modifications constitutes acceptance of the updated Policy.
10. CONTACT DETAILS.
If you have any concerns about this Policy, please get in touch with us at [email protected].
This Policy shall be governed by and construed in accordance with the laws of the State of Georgia, without regard to its conflict of law principles.